Ideas for ecommerce business ideas you should think about
A decade ago, when Web technology was not as advanced as it is now, people used to shop at nearby fashion stores when they needed to buy lifestyle products. But the tragedy was that they had to argue a lot for the price, wanted to buy something or found nothing, then had to move to another store that was nothing like a Herculean task, but over time, as technology began to develop. In all aspects of life, the market cannot be untouched by it.
Now the scenario is that instead of going to the supermarket or any clothing store, people like to visit specific e-commerce sites to buy things that interest them a lot. Therefore, with responsive design and good user interface, these sites are offering products at lucrative prices. Plus, you can buy products online, regardless of time and place. As consumer demand and preferences are evolving rapidly, the ecommerce industry is becoming very rich with advanced tools to deliver a better experience with increased sales.
According to the latest UNCTAD figures, global e-commerce sales grew 13% in 2017 to $ 29 trillion. A similar increase was seen in the number of online shoppers, which jumped 12% to 1.3 billion. While business-to-business (B2B) e-commerce continues to dominate – accounting for 88% of all online sales – B2C was the fastest growing segment, rising 22% to reach $ 3.9 trillion in sales.
In this article, we’ll explore some of the popular marketing trends being explored by leading e-commerce brands to meet the needs of each demographic:
OPTIMIZING SOCIAL MEDIA CHANNELS
Social media is a platform that quickly attracts a large number of potential customers, whether it’s Gen Y or Gen Z. If you become active on social networks effectively, you can unconsciously increase your chances of staying popular. long term. Since you know that the target community spends time on social networks, it’s easy to show your ad there.
YOUTUBE SPONSORED CONTENT
Wherever you bow your head, you can find several men and professionals who are becoming YouTuber. They make a short or long video in a specific niche, resulting in a large subscriber base. As an ecommerce strategist, you can join hands with them and let them promote your service on their platform for a fee. For example, if a You Tuber provides reviews on the latest smartphones, it might suggest that the public buy them from your affordable online store.
CUSTOMER SERVICE TALKBOTS
Artificial intelligence is becoming an inseparable part of a digital marketing strategy when it comes to ecommerce marketing. Because they are accessible by nature, corporate giants employ them to accelerate their operations as a form of chat bots. With the help you can easily communicate with customers to get products online. In addition, you can service custom customer queries to drive more onsite traffic.
People like to shop online on their mobile devices, not on a PC. Basically, it is well known that mobile transactions are accelerating each year during the holidays. In this scenario, the ecommerce marketer should pay more attention to make the responsive shopping site that can be optimized for both the smartphone and the personal computer, so that the user can easily navigate resources with a simple interface anywhere.
CUSTOM PAYMENT APPROACH
Several innovative methods are also influencing payment options. This can be successfully implemented by the ecommerce industry. For example, with digital payment, you can accept crypto currencies for purchases. All this simplifies the payment procedure for ecommerce.
Simply put, you can understand marketing automation how to automate email campaigns and schedule social media posts. But on the surface, it covers a lot, which can benefit an online retailer. By using it, you can send personalized emails to customers and redirect them to attract them to your site again.
You may have learned more about how emerging marketing trends can be successfully implemented by the ecommerce industry to provide better customer experiences and better relationships with people who know the technology virtually. Still, to be unmatched in the long run in business, every strategy doesn’t have to work for your online business.